After some deliberation, we have decided to slightly lower the prices of our Classic Matcha line.
Effective: 9/14 0:00 JST Applicable Products:
Matcha Ichi 20g, 50g, 100g
Roasted Matcha Ichi 20g, 50g, 100g
Roasted Matcha Ni 20g, 50g, 100g
We understand that recent price increases have been a concern. This decision comes from our concern that the combination of our price adjustments and the over 15% tariff imposed on US customers would reduce the opportunity for people to enjoy matcha. We believe that matcha should be accessible to everyone, and we want to remove as many barriers as possible.
While this price reduction will unfortunately impact our profit margins, we believe it's the right decision to make. Matcha production costs have actually risen to over 200% of last year's costs, which is why we had to implement a 150% price increase in August. However, our mission when we launched this global website was to deliver high-quality matcha to people all over the world, and this price decrease for our classic line is a step to uphold that mission.
Please note that we will be making a separate announcement about our premium line. We regret to inform you that some items in that line will have to be increased again this autumn. This is because the previous price adjustments were not enough to offset the significant rise in production costs.
In place of these premium line increases,we will be releasing several new products this autumn that will be priced between the Classic and Premium lines.
